I help organizations understand who their users are by peeling back layers of needs—systematically uncovering pain points, motivations, and goals until we reach the heart of the problem to be solved. I lead end-to-end user research across all product development stages, from blue sky visioning to usability evaluation, delivering evidence-based product strategy and design-engineering cost savings for startups, nonprofits, and Fortune 500 companies. My big passion is about effecting behavioral change to make our world a sustainable, thriving place for generations to come. See my work.